Redesign our produce-washing machine end to end — outer form, internal layout, and user flow — so it earns a spot on a modern Indian kitchen counter.
Estoqi makes a home machine that removes pesticide residues from fruits, vegetables, grains, dals, and pulses using a science-backed washing process. The technology works. The industrial design does not yet match what we want the brand to feel like: a premium, trustworthy object a family is proud to own.
We're commissioning a full redesign of the machine across three fronts:
1. External form. A premium, minimal shell suited to a modern Indian kitchen. Think about materials, finish, colour, and brand cues. Clean and scientific, but warm — not clinical, not industrial. Category benchmarks we look up to: Native, Dyson, Xiaomi. Premium water purifiers, coffee machines, air purifiers.
2. Internal architecture. A sensible layout of the pump, washing chamber, control board, wiring, and water inlet/outlet. It has to be serviceable, safe, and manufacturable by a small-scale producer. We will share our current internal layout and component list once you're onboarded.
3. Functional/UX. The simplest possible interaction — ideally load the produce, press start. Two steps at most. Cycle time and water use should get better, not worse.
Deliverables:
- A mood board and design direction for the exterior
- 3D renders and sketches of the final form, multiple angles
- An internal layout diagram placing the key components
- A functional flow diagram of the user interaction
- A short document explaining your decisions across all three briefs
- Bonus: a rough materials and BOM-style list for the outer shell
You'll get our current product photos, the internal component list, our brand notes, and direct access to us for questions. Treat it as a real consumer appliance brief, because it is one — we plan to build against the strongest submission.