Pick six strong moments from one Conscious Matters® podcast episode and turn them into six edited short-form videos — three for Instagram, three for LinkedIn — plus two platform-specific captions.
Conscious Matters® publishes a podcast on YouTube, and most of the value inside each episode never leaves the long form. We want to change that. This project takes one full episode and turns it into six short-form videos that can stand on their own on Instagram and LinkedIn.
We'll point you at the episode. Your job is to watch it end to end, then choose six moments with real pull — a clear hook, a useful insight, a teaching point, or a perspective that lands without the surrounding conversation. Three of those clips should be shaped for Instagram, three for LinkedIn. The two audiences are not the same, and the clips shouldn't be either.
Deliverables:
1. A short selection document listing the six chosen moments — timestamp in the original episode, suggested hook or title, target platform, and one or two sentences on why this moment works for that audience.
2. Six edited short-form videos, exported ready to publish. Each with a strong opening, subtitles/captions burned in, clean editing, and the Conscious Matters® brand colours and visual identity applied consistently. Length and format tuned to each platform.
3. Two social captions — one for an Instagram clip, one for a LinkedIn clip — written for that specific platform, complementing the video rather than transcribing it, with a call to action where it fits.
We're less interested in flashy effects and more interested in judgement: which moments you pick, why, and whether the Instagram cuts actually feel different from the LinkedIn cuts. Adaptation is the point.
You'll get: the full episode link, the Conscious Matters® brand guidelines (colours, fonts, logo files, lower-third templates), and a short reference doc on the audience for each platform. Any editing software you're comfortable with is fine.